Managing Your Business to Stay on Top!
Managing and tracking information is not easy when you’re busy running your business.

With Infusionsoft, you can organize and access sales opportunities, contacts, project schedules, documents, and more.

In a survey of entrepreneurs across the U.S. conducted by Infusionsoft, 65 percent of small business owners cite an inability to consistently and efficiently follow up with leads as a top concern in their small business management..

The survey indicates a growing frustration among small business owners and marketers, with closing an immediate sale. Small businesses increasingly seek a way to automatically capture and court leads until they are ready to buy, something easily done with Infusionsoft

A small business management system that allows for the automation of marketing and processes enables the small business to market more effectively.. Marketing automation software from Infusionsoft is built for small businesses. The web-based software allows small businesses to track contact details, capture leads automatically from their websites, distribute leads to salespeople and create orders.

The benefits for small business management using marketing automation are huge. Infusionsoft is the difference between having a struggling business trying to grow from the bottom of the heap, and building a much stronger business that is rising to the top and doesn’t require the business owner to be at the center of it.

Infusionsoft, the leader in marketing automation software for small businesses management, is revolutionizing the way that small business management is performed. There are 10 million small businesses in America that need easy-to-use, affordable, powerful software to manage and track their business, while freeing up their time. The company’s follow-up marketing software answers that need by helping small businesses automatically convert more prospects to customers, get repeat sales, and grow their business without growing staff. For more information, visit www.infusionsoft.com

Think about your truest friends over the last few years? We’re they helpful, caring, a shoulder to lean on? When you needed someone to stand up for you, were they there? Not let’s take this in another direction. Have you ever had a falling out with a close friend? Was it over money, another person, or a broken trust? How is your relationship with that person now?

Though most of us like to differentiate between work and personal lives, the same patterns exist in both. That is why Infusionsoft includes a best affiliate tracking tool—to minimize bad relationship patterns. With affiliate tracking tools, you can create multi-tiered payment structures, track leads and ssales from your affiliates, and provide your affiliates with resources to help sell your product. The best affiliate tracking tool allows both you and your affiliate to clearly view affiliate progress.

But why is this so important, and what does it have to do with relationships? Affiliate tracking was designed to keep things simple. Remember that argument you had with your friend? Was it over a misunderstanding? Could that misunderstanding have been cleared up with better communication? Affiliate marketing is the easiest, surest way to keep communications open. When both parties can view the affiliate tracking software, any mistakes can be corrected early on, and disagreements will be quickly squashed.

Without the right affiliate tracking tool, a “your word against mine” mentality can ensue, and even work relations can go belly up. Your best advocate can soon become your worst enemy. And, when you’re building a business, the last thing you need is someone talking poorly about you.

Affiliate programs keep communication clear, helps you avoid mistakes, and keeps work relationships in a state they ought to be: mutually beneficial.

Have You Lost Touch

How many friends have you lost touch with over the years? How many of those did you promise you would never lose contact with? Lack of follow-up is usually unavoidable. You’re busy. You have a lot going on, and taking a minute to write an email or letter is just not on your list. However, my guess is, you would really like to hear from your long lost friends. You appreciated your relationship with them and would like to continue to have one.

So, how is the lack of follow-up any different to your customers? It’s not. Sure, they aren’t your best friend, but that doesn’t mean you don’t have a relationship with them. Which is why Infusionsoft makes it easy to automate follow-up. When you automate follow-up, you are accomplishing three important goals.

First, with our automated follow-up features you can continually send messages to your customers, letting them know how much you care. Although you know how easy automated follow-up really is, your customers don’t. They will appreciate the time you took to contact them. With a better relationship (built through an automated follow-up tool) you’re much more likely to have your customers do business with you again.

Second, once you have built this relationship, you can use the automated follow-up tool to send your customers information about sales and new products. By what other method can you send information as quickly as you can when you have automated follow-up capabilities?

Finally, you can build customer loyalty–leading to even more sales–when you follow-up with your customers after a purchase. Can you imagine how pleased your customer will be to get a message from you asking how the product or service is working out? With automated follow-up features in Infusionsoft, doing this is easy.

Learn more ways to benefit from automated follow-up features. Join us for a free trial of Infusionsoft.

About Infusionsoft, Infusionsoft provides award-winning small business CRM software that automates business management, sales, marketing and customer service to liberate small business and allow them to grow faster, better and more profitably.

Better Than Customer Relationship Management Software

For a long time, CRM-or customer relationship management, has done a sufficient job in describing business management software. Originally, customer relationship management software was designed to automate and simplify business process. And, customer relationship management software does a fantastic job of easing small business pain. But, can current CRM systems improve? You bet they can! They already have.

Let me introduce the idea of Infusionsoft to you. Infusionsoft is a magnified version of a customer relationship management software program (Small Businesss CRM). In addition to automating marketing campaigns, segmenting contact lists, measuring marketing ROI’s and successes, Infusionsoft can do so much more. Here’s how:

Most customer relationship management software programs are capable of automating financial processes. However, Infusionsoft takes this concept to the extreme. With Infusionsoft, small business owners can automate credit card payments, instantly create invoices, send notifications of failed payments, late payments, and upcoming payments to small business owners (and collections agencies), generate financial reports, and set up payment plans. Not all customer relationship management software programs include these capabilities. Infusionsoft does.

Also, there is a big distinction between customer relationship management software that comes out of a box, and those that use SaaS (software as a service) capabilities. Once again, not all CRMs are built the same. Although they may perform several of the same functions, only SaaS CRM systems allow business owners access to their information 24 hours a day from any location (with Internet connection). Infusionsoft outperforms several customer relationship management software programs by providing SaaS.

There are customer relationship management software programs, and then there is InfusionSoft. Infusionsoft is a program so powerful, that CRM doesn’t quite cover it – it’s CRM for SMALL Business. Every new product has its day, but when you compare customer relationship management software with Infusionsoft, you realize CRMs have seen their day and now it’s time to move on to something bigger and better- Infusionsoft.

He Who Shouts Loudest/Longest Wins!

Do you remember what it was like going to a carnival as a kid? Can you imagine what your eyes must have looked like: big and excited? How did you determine what you would view first? Some people knew exactly what they wanted. They headed to their favorite booth or ride right away. The rest of us stared about with a mixture of confusion and anticipation.

Now that you’re grown, you may not be gawking at the world, but certainly it can seem overwhelming. You have thousands of companies vying for your time and attention. And, your customers feel the same way. Which is why small businesses need to perfect the art of lead follow-up.

You’ve managed to get someone (your lead) to come to the fair, but how are you going to get them to your booth? With lead follow-up, you can be the voice that shouts the loudest, longest, and most entices customers to come to you. But real lead follow-up is not as harsh or demanding as carnival booth operators. Nevertheless, lead follow-up is just as important.

Lead follow-up is simple. With lead follow-up tools included in an eMarketing solution, like Infusionsoft, following up with your lead on a regular basis is simple. Most lead follow-up systems are automated, following up with individuals without any extra effort from you.

Lead follow-up is targeted. With the right lead follow-up software, lead follow-up tools can be combined with list management tools to help you send the right messages to the right leads. A carnival worker knows what customers they are looking for. They don’t seek out adults to ride the kiddie rides. With lead follow-up tools, sending the right message to the right people is easy.

Finally, lead follow-up is effective. A kid standing in the middle of the carnival is a perfect opportunity for carnival workers. They can easily guide the kid to their booth, to play their games or purchase their goodies. If you are the only company doing any lead follow-up, you are going to be the one leading consumers to your products. Lead follow-up simply encourages your leads by pushing them in the right direction: yours.

With follow up marketing, you can block out the “other” product options, and encourage them to become your customer.

About Infusionsoft: Infusionsoft provides award-winning small business CRM software that automates business management, sales, marketing and customer service to liberate small business and allow them to grow faster, better and more profitably.

Try the tool used by the pros: Implement everything we’ve discussed – Try out Infusionsoft – Free!